Popular songsĭon’t mistake this for songs that are on top of the music charts. Another brand that succeeded with flying colours is Chipotle with their #GuacDance challenge, where TikTokers created a dance to get free guacamole when they ordered online on July 31, which is also the National Avocado Day. It’s really straightforward and the challenge had over 5.4 billion views. A good example is Colgate’s #MakeMomSmile challenge. If it picks up, it will spread like wildfire. The key to this trend is that the challenge should be *relatively* easy to replicate and intriguing enough to want to participate in.īrands on TikTok can use challenges to create user-generated content which can help you build brand awareness. The challenges can take any form, ranging from dance routines, lip-syncing, comedy skits and singing riffs challenges. Our personal favourite is the ‘Tell me without telling me’ trend. ![]() No matter what side of TikTok you’re on, we’re sure you’ve at least seen one challenge video. ChallengesĮveryone loves a good challenge. So far they’ve launched the campaign in the UK, France and Germany. Over the last year the app has introduced badges, which allows people to add their top interests, hobbies, desired traits etc to their profile, so this campaign ties in perfectly with the new feature. For example in Europe, Bumble has partnered with TikTok to launch their ‘Date with Better Answers’ campaign to help people dating post lockdown connect on common ground. The platform is powerful in uniting people who fight for the same cause and share the same values.īrands on TikTok can use relevant pop culture or current affairs moments to spotlight their product or service creatively. TikTokers encouraged each other to reserve tickets for his rally with the intention of not showing up, resulting in over a million requests and only 6,000 attendance. Another memorable example is President Trump’s low campaign rally attendance in June last year. follow Eco Tok for all things sustainability). With conversations around climate change rapidly growing, the #ForClimate has reached over 559 million views (PS. We saw the #BlackLivesMatter movement take over the app with content to combat racial injustice the hashtag now has over 28 billion views. On a more serious note, TikTok has also taken on digital activism, showing their solidarity with important movements. Pop culture & current affairsįrom movie scenes to news interviews to major events in the world, anything and everything is a source of inspiration and has the potential to become quality content for TikTokers to re-enact and make into a meme. Where do the trends actually come from? There are three broad factors that contribute to the creation of a viral trend on TikTok – pop culture and current affairs, ‘challenges’ (ice bucket but make it 2021) and popular songs. The good news is that you can keep track of what’s trending, including the viral hashtags, sounds and effects on the discover page. ![]() ![]() There’s always a new trend making waves on the app and one of the keys to growing a following is to make your own version of a popular video.
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